Posts from the ‘Style’ Category

A Monopoly On Fashion

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Colin Swan, newsman for the CHLO in Canada, awards the winner of the 1976 Monopoly Tournament at Elgin Mall, St. Thomas Ontario. No doubt that Joey Starcevic on the far right is wondering how much money he’ll need to save for buying a sweet blazer like Colin’s.

Photo courtesy Elgin County Archives

Retro Selfie [1979]

Retro Selfie [1979]

Sometimes a self-portrait captures youth in its beautiful stages. This is not one of them. I was 15 and messing around with my camera and tripod at home. The mesh trucker hat – now revered once more after years of being reviled – sings praises to the kind of muffler I had installed on my first car. The snap-up plaid shirt was well worn and – quite frankly – a bit small for me even then. If it weren’t for the sweet 70s lamp in the background, this scene could be mistaken for the swinging entry doors of a saloon. I didn’t know much about composition back then.

But I sure knew how to look like the guy who delivered your paper on a beat-up BMX bike!

Groovy Daycare

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No doubt they’re on their way to the Rec Center to play PONG.

Fashion Ahoy!! [1974]

Fashion Ahoy!! [1974] #sailfish #dress #florida #style #fashion #oldgoldfiltered #filmisnotdead

There is no end to the gems which unearth themselves from the Florida archives!

As it always seems to be, this 1974 fashion shot from Roy Erickson caught my eye as I was searching for something else.  That is one happy Sailfish, with small waves below it to soften its massive leap across her skirt.  The material in her dress appears to be identical to some of the shirts I wore during Junior High – slick, shiny and snaggy.  I’m sure there’s a name for it, but the word escapes me right now.

We can just call it “Disco Denim.”

Jantzen (and Marshmallow Circus Peanut) Spoken Here [1967]

Jantzen - 1967

Scan courtesy of RChappo2002

There’s coordination, and then there’s saturation. This golfer seems to have lost a ball, but found a fan. She likes that every bit of clothing is the color of a circus snack, and that he can hold a putter with the confidence of a king.  His hair is assurance that comb-overs exist even when they aren’t required.

Founded in 1910, Jantzen Sportswear still exists as a division of Perry Ellis.

`61 Style – Courtesy of Montgomery Ward

Montgomery Ward Collage 1961 Lileks 2

Scans courtesy of James Lileks

Before the Intertubes took over our buying habits, there was Sears and Wards.

These images are from the 1961 Montgomery Ward catalog, “Your Store At Home!”  Order over the telephone and like magic you have a new wardrobe (Just say “Charge It”).  Just look at the wasp wastes, the fitted cuts, and the hair.  And the hats.  Wow.  Every picture looks like the model is on the way to some kind of social function, or at least dressing for the unexpected fortune which might be walking their way.  With the recent appearance of shows like Mad Men, Vegas, and the short-lived Pan Am, styles from the early 1960s have gotten a lot of attention.

And in my mind, it’s for good reason.

I have some respect for the amount of effort it took to be in style back then.  The fashion of the era had a certain way of drawing a line between genders, something which has become more blurred with time.  Catalogs from any decade serve as a time capsule, and this one from fifty-plus years ago captures much.

The scans above were done by James Lileks, a Midwestern blogger and writer.  He is also immensely funny, and his descriptions of pictures he posts on his personal blog have – in the past – made me purple from laughing.  To see this entire scan collection – page by page – click HERE.  Make sure to read his commentary!

Norwegian Summer Fashion! [1953]

Jet Setter is On The Job

Jet Setter is On The Job

In the northlands of Europe, the Summer is long and bright.  Many of us outside of the Old Country (I’m Scandinavian by ancestry) don’t think of the warm Summer days that Norway and Sweden possess; most of the time I think of the frigid cold and dark days of Winter – long and chill enough to create a Castle Of Ice which lasts long enough to be a hotel.

So when I caught these1953 fashion photos in Norwegian Government Archives, I was a bit surprised.

The purpose of these photos is unclear; they could have been for an ad campaign, since many of them use flash lighting in outside settings.  But the angles are not as professional as I would expect for ad graphics.  It is a mystery.  What is clear from the pictures, however, is that the model was having a lot of fun.  She plays with the camera, hams it up with her dog, and even makes watering the garden look like a glamorous endeavor.  Her expressions are priceless, and strikingly similar to those of the modern entertainer Katy Perry.

Moter Sommeren!

Moter, sommeren 1953

Moter, sommeren 1953

Moter, sommeren 1953

Moter, sommeren 1953

Moter, sommeren 1953

Moter, sommeren 1953

Moter, sommeren 1953

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