Posts tagged ‘1974’

Groovy Daycare


No doubt they’re on their way to the Rec Center to play PONG.

Fashion Ahoy!! [1974]

Fashion Ahoy!! [1974] #sailfish #dress #florida #style #fashion #oldgoldfiltered #filmisnotdead

There is no end to the gems which unearth themselves from the Florida archives!

As it always seems to be, this 1974 fashion shot from Roy Erickson caught my eye as I was searching for something else.  That is one happy Sailfish, with small waves below it to soften its massive leap across her skirt.  The material in her dress appears to be identical to some of the shirts I wore during Junior High – slick, shiny and snaggy.  I’m sure there’s a name for it, but the word escapes me right now.

We can just call it “Disco Denim.”

Now THAT’S A Tie! [1974]

56-054 by Nick DeWolf Photo Archive
56-054, a photo by Nick DeWolf Photo Archive on Flickr.

Courtesy of the Nick DeWolf Archives. The beard, the coat, and the tie all point to a time when anything could be combined for fashion – especially in a place like San Francisco where this was taken. Nick took thousands of photos in his lifetime, and his son-in-law Steve Lundeen has taken on the monumental task of digitizing the entire thing. Current there are over 64,000 of Nick’s photos online at Flickr. Most of them were never seen by the public before.

Steve’s been at it now for several years and he’s still going. Check out the entire reel that this tie photo came from:


Knit Maxi Dress [1973]


Long dresses have come back into style recently.  A quick search of the term “maxi dress” comes up with near-countless stores offering the long lengths in many styles and colors.  Thankfully, the cut and fabric is now much better than it was the last time such dresses were popular.

And thankfully, knitting your maxi dress is no longer necessary.

This gem was found in the Fall/Winter 1973-74 issue of McCall’s Needlework & Crafts. With her slippers and really old book, the model is settling in for a night of badly-lit reading.  Or entertaining Aunt Flo.  The plunging knit neckline dares to call out that she is kind of young, kind of now – “Charlie!” The iron cauldron above the hearth is locked down once more, cleaned and dried after the last initiation.  The hard-wood rocking chair is sure to create unparalleled back spasms after 45 minutes – time enough to get through the first chapter and grab a hot toddy.

Knit in a base of green, her wearable couch throw is adorned in the whimsical colors of a candy box.

This mating can only come from a decade which already represents so many of our styling debacles.  The gold about her neck shines against the spotlights above her kitchen counter, and snags the yarn with ease.  Lapels a-plenty are a classy accessory, certainly shiny and stretchy in a way only polyester can move.  Her makeup and hair are done to the final detail, telling her man that this book can be laid down and her matching coat is waiting in the hall closet.  Are the colors of this maxi dress Christmas-like?  Maybe.  Is the maxi dress warm?  Probably, to the point that the fire at her back is probably making her itch.  Will her husband take her to the steak house in her new threads?

Not on your life.

The Sweet – Unsung Heroes of Glam Rock

In 1975 I was hanging out with my friend Doug at his house, talking about cars and listening to records.  He pulled out a new disc from the band Sweet, best known at the time for the songs Ballroom Blitz and Fox On The Run.  The album was Desolation Boulevard, and it bowled me over.

The heavy guitar work, unstoppable percussion, whiplash guitar licks, and high vocal harmonies were like nothing I had ever heard before.  From a young age I was immersed in rock; by nine I was listening to Led Zeppelin, Black Sabbath, BTO, and Grand Funk.  Sweet was different.  For them, rock sensibility was laid over pop lyrics, cocksure demeanor, and unbelievable precision.

Ten years later I found a copy of Desolation Boulevard at a used record store, and I have it to this day.

Sweet - Desolation Boulevard

While overshadowed by other Glam Rockers like Ziggy Stardust, Gary Glitter, and even KISS, they cut a place for themselves into the annals of 70s rock by creating skate rink-worthy hits and using their equipment to the ends of their abilities.  As it was with many bands of the time, Sweet disintegrated, reformed, exploded, reunited, and began touring again over the next 30+ years. Mick Tucker died in 2002 of Lukemia, and one original member – Andy Scott – continues to perform Sweet songs.


All About Sweet – at Metal Music Archives

About Glam Rock – On Wikipedia

Lopi Wool Sweaters [1974]

Reyolds Sweater Catalog [1974]

So warm, so furry, so stylish…

The model on the front drew me to the magazine rack at Goodwill with the knit wrap and a hairstyle that was vaguely in current style.  In burgundy – or even the original brown for that matter – I could imagine seeing the woman above walking around today.  I had to look twice at the magazine to figure out what year it was from.  Huh?  1974?  I would have never figured that far back.  Maybe `76.  But then the model’s lapels say older 🙂

Reyolds Sweater Catalog [1974]

The periodical was published by Reynolds Yarns Inc. – which started in 1960 and is now part of JCA Crafts. Reynolds specialized in high-dollar Lopi wool from icelandic sheep.  Inside the issue there are directions on how to knit the clothing shown by the models.

Editor Molly Greenfeder wrote the following on the inside cover of Volume 80 from 1974:

Once again we boarded the Loftlieder Jet at New York’s Kennedy Airport for our annual trip to Iceland. This time we visited the Vestman Island and with the Icelandic Government’s permission, were allowed to go to the Island of Neimaey, where the latest volcanic eruption had just come to an end. The devastation it had left behind was immense, but what impressed us was the fact that these courageous people were able to evacuate every inhabitant within four hours. Now they were retruning in small numbers every day, to try to start a new life. Our photograph of garment #8003 (right above here in the post), shows our model Ervan standing atop still smouldering lava. In subsequent issues we will try to show many more of the photographs taken on that Island.

We hope you will enjoy making these new model garments as much as we enjoyed designing them.

Reyolds Sweater Catalog [1974]

Reyolds Sweater Catalog [1974]

Reyolds Sweater Catalog [1974]

Copyright 1974 Reynolds Yarns Inc.
Editor: Molly R. Greenfeder
Assistant Editor: Rita E. Greenfeder
Photographs by Stanley Conley

The World is Smokin’ – 1974 Cricket Table Lighter

Cricket Lighters were the bomb back in the day.

They were cheap, portable, and always worked. I preferred their shape over the oval Bic lighters. So imagine my surprise when I discovered this Cricket Table Lighter squirreled away in the back of a cabinet in our laundry room!

The Old World Pattern is classic Seventies. In fact, this very lighter makes a guest appearance in this 1974 Commercial. The Cricket slips in and out easily, offering a perfect accent to any living room dressed in shag and velvet. It’s a map with Smokin’ Style.  But you know what’s best about this table lighter?

The stupid Cricket still works!

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